While just about every industry is trying its best to keep their head above water, I have a theory that the beauty industry is going to be one of the few industries to see growth during the global pandemic and here is why… While none of...

A few months ago, I was casually scrolling through my feed on Instagram when I noticed Essence Cosmetics shared a post, welcoming someone new to their team. While this is pretty common for smaller businesses, it’s not really something we see from big cosmetic brands,...

Being in the industry of digital marketing, I am always intrigued and interested to see how brands manage their own marketing strategies, which inspired me to start a new series on my blog sharing the beauty of marketing – a look at the marketing strategies...

If you watched my InstaStories last night, you will know that this blog post is something I have been giving a lot of thought to, but knowing that not everyone sees my InstaStories and realizing that I had so much more to say on the...

When I think about Revlon, a comforting sense of nostalgia fills me. I remember playing in the drawers of my granny’s beauty vanity - it was one of my favourite places to explore - from trying on her classic lipstick shades to painting each nail...

For years Urban Decay has been at the top of my lust list. Foundations, concealers, setting sprays, lipsticks, and of course, those dreamy eyeshadow palettes – I want them all - and if you ask anyone who knows me, they’ll tell you that Urban Decay...

I have admitted to this before, but one of my biggest annoyances with being so glued to international blogs and YouTube channels is that I often see products long before they launch in South Africa, one of them being the Dyson Supersonic Hairdryer which is...