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I am giving up coffee, and here’s why…


I am giving up coffee this week but before you call a medical professional and question my sanity, here is why:

The P&G Children’s Safe Drinking Water Programme (CSDW) is a global initiative that provides clean drinking water to families in more than 90 countries. With only a bucket, spoon, cloth, and a four-gram P&G packet, families can purify 10 litres of dirty water in just 30 minutes. This is enough drinking water for a family of five for one day.

P&G challenged me to give up one thing that I love that requires water, ahead of World Water Day on the 22nd of March.  I REALLY love my coffee – ask anyone who knows me – but I recently learnt that it takes around 18,900 litres of water to produce 1kg of coffee beans, and a standard cup of coffee (125ml) has a water footprint of 130 litres.

Now, I know what you’re thinking – why on earth would I do this to myself, right? I am already dreading the headache that I will inevitably get and can’t imagine how I am going to start my day without a caffeine boost but, P&G and Gift of the Givers have offered to match the litres of water that I save during this week, to donate to a community in need.

That’s not all! P&G have also partnered with Massmart to help raise donations of clean water for needy communities. From 14 February to 10 April 2018, every person who purchases a P&G product at a Massmart store – Game, Makro, Lion, Cambridge, Rhino and Jumbo – will also be donating one day’s worth of clean drinking water to people who need it.

Do you think I have what it takes? On average, I drink about 3-4 cups of coffee a day, and I am aiming to save at least 390 litres of water a day, or 1,950 litres of water this week. With the water saved, P&G would be donating enough drinking water for 975 people! It might be challenging, but that number is my motivation. My ultimate goal is to save enough water to reach 1000 people – can you imagine?

It’s no secret that we live a very privileged life. Just look at the result of this drought – to you and me, it means no luxurious baths with our favourite bath bombs or watering our Delicious Monsters – but many families throughout Africa do not even have access to clean drinking water!

Clean drinking water improves the quality of health and life and prevents malnutrition and stunted growth. This results in better productivity and attendance at work and at school, which strengthens the economy and means that as a country, we continue to blossom and grow.

Follow my journey where I #GiveUp coffee for a week, with the hope of giving 1000 people clean drinking water for a day. I will be documenting my journey throughout the week and chatting more about the importance of clean drinking water on my social platforms, so make sure you’re following me on Facebook, Twitter and Instagram.

Remember that if you purchase any P&G products from Massmart stores before the 10th of April, P&G will also donate a day’s worth of clean drinking water to the communities who need it the most. Go on, make a difference!

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  • Miriam Maulana
    Posted at 17:59h, 20 March

    This is amazing Megan. It is such a great cause. Just added Always (my favourite feminine hygene products), Ariel and Gellette shaving sticks to my grocery list. I hope I too can make a difference. #Inspired

    • Megan Kelly
      Posted at 21:15h, 02 April

      Thank you Mir for supporting such an incredible cause!

  • Colleen
    Posted at 11:50h, 20 March

    Megan this is absolutely awesome and I am so proud of you being so involved Good luck. I wouldn’t be able to manage this.

    • Megan Kelly
      Posted at 21:16h, 02 April

      Thanks Colleen!

  • Stephanie
    Posted at 09:15h, 19 March

    Yeah thought u lost ur mind when i saw about giving coffee, but what a great cause ti do it for well done and good luck

    • Megan Kelly
      Posted at 21:19h, 02 April

      hahahaha, I thought I was crazy too! But it was well worth the cause and I am so proud to have helped 1,300 people get their clean drinking water for the day.

  • An Ordinary Gal
    Posted at 08:49h, 19 March

    What an amazing initiative! Good luck with the no coffee…but it’s for such a great cause, I’m sure that will keep you strong.

    • Megan Kelly
      Posted at 21:19h, 02 April

      Thank you Simone! It was such a great cause and I am so proud to have been included in the campaign!