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Support Local Bloggers and Buy a T-Shirt

A few weeks ago, an exciting opportunity slid into my DM’s. It was the kind that you think is almost too good to be true, so you approach it with caution and think, what’s the catch? Except, there was no catch.

A new brand called That Girl popped up and what set them apart from any other t-shirt brand was that their sole reason for existing was to support our local bloggers.

Now, if you’ve been following me – especially on Instagram Stories – you will know I have a deep passion for supporting and empowering local bloggers. I work with several local bloggers to improve their platforms by consulting, managing their SEO and assisting wherever I can for no other reason than I know what it’s like to start blogging without any direction or help on how to get started.

Five years ago, when I first started blogging, I stumbled and found my way on my own – it was lonely and terrifying. I so badly wished for there to be someone who would say, “hey, here’s how we actually do things in the industry.” So, when my platforms started growing and I saw more and more local bloggers following me, I knew that I wanted to dedicate a part of my platform to help empower the community with my knowledge of the industry.

The result has been incredible – I have made some great friends in the community and of course, been hurt in the process too (there’s always someone waiting to take advantage.) but if anything, I am proud and honoured that so many of you feel that you can trust me when discussing your blog goals, pitching crazy and wonderful campaign ideas and helping calculate your next step forward.

That Girl’s message is clear; support other bloggers by buying their shirts. Overseas, it’s quite common to have merch as a blogger, but we’re not there locally. Honestly, I think we are all too scared – too scared of people not buying our stuff and maybe even seeming full of ourselves by launching a range dedicated to ourselves and having the cheek to think that people will actually pay for it.

But That Girl eliminated the risk and provided an opportunity to create our own t-shirt designs – our own merch – which readers (and fellow bloggers) could buy to show their support for their favourite bloggers (and essentially colleagues.)

The scary part? I was the first blogger up!

So, here’s the deal. Every blogger provides a design to be printed on a tee – it can be anything – and 20 shirts will be printed. One is sent to the blogger for them to keep, snap photos of and show off, while the other 19 are up for others to buy. They cost R200 including delivery and our designs be purchased from That Girl’s Instagram page.

My tee is almost completely sold out – but don’t worry! I might be able to convince That Girl to another colab and maybe this one won’t be limited to mommies who are winging it.

To those of you who have already shown your support – thank you! Thank you for taking the time to send me your messages, for spending your time reading my blog and now purchasing my tee. It shocked me at how quickly the shirts sold out and I do hope that this will encourage other bloggers to throw caution to the wind and believe in themselves and their brand.

Keep an eye on That Girl’s Instagram Page, they’ll be collaborating with some of my favourite bloggers who include Sharon, Maz, Sarah, Kerry, Ella, and Natalie. Remember, every shirt that you buy, there’s a blogger who is doing a dance – believe me, I speak from experience.

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  • Mommabeartrax
    Posted at 08:27h, 28 February

    So chuffed for you and That girl, that it did so well! Love this initiative. I should be getting your tee today (I think. I hope)

    I can’t wait for my design to come out!?

    • Megan Kelly
      Posted at 18:59h, 05 March

      Eeep, so grateful for your support! Thank you SO mucj!

  • kerryheathfield
    Posted at 09:42h, 27 February

    I am so, so, so excited about all of this! I would LOVE for you to do another collab because I really want one of your shirts but I didn’t get one because I’m not a mommy but I seriously loved your design and am glad to hear it did so well. xx

    • Megan Kelly
      Posted at 19:00h, 05 March

      Who knows, our next colab might not even be tees!