10 May Meet the #MomBoss: YogiBlocks
As part of The Mom’s Guide, I wanted to create a platform that introduces and promotes local mom-owned business who offer services and products aimed at new and expecting parents. Meet the #MomBoss is a series where I’ll be chatting to all sorts of moms who own their own businesses, to find out how they manage to juggle their many roles and share their advice for moms who are considering doing the same.
This week, we are chatting to Suzelle who owns YogiBlocks. YogiBlocks offers South African inspired wooden blocks. Being a first-time mom, Suzelle realized that everything goes into children’s mouths and that flash cards and books get ruined, by the day. She started making South African alphabet blocks that her son could relate to and now offers her unique educational toys to parents so that more children can also learn from her South African inspired toys.
What gave you the idea to start your mom-owned business?
I think like all moms, their little ones. I wanted to make blocks (I love blocks) that survive toddlerhood and is proudly South African, so that my boy could relate to them… let’s just say he won’t be seeing a kangaroo anytime soon, but he will see the hadidas every morning. I was also tired of his books all being torn and flash cards being eaten or bent in half.
What is the greatest challenge of being a mom-owned business?
Time; I’m a stay at home mom so I need to play, play and play some more. Work usually waits for naptime or in the evenings but inspiration strikes every now and again. I am busy with a new range at the moment, and hope that my business will grow with my boy.
How do you overcome this challenge?
Working during naps and evenings and realizing that an email can wait a little bit.
What is your secret weapon to managing the demands of being a business owner and mom?
Standing back and looking at the bigger picture helps me decide what I need to do right now to reach my goals. Sometimes being mom will need to come first, but planning ahead works well.
What do you love about being a mom and business owner?
I get inspiration from my son and am able to play and learn through him.
What’s the one thing that you wouldn’t change about juggling these roles?
Being able to see him learn and do new things every day, even if I might be burning the midnight oil it all makes it worth it.
What are 3 things that you can’t go a day without, and that help you juggle your role as a mom and business owner?
Coffee: I don’t need to explain this…
My tribe (aka champagne club): Having moms on call 24/7 so that I am able to moan, ask advice and just laugh.
My hubby: He makes it possible to do all of this, by providing support and love.
What’s your one piece of advice for moms who are thinking of leaving their day-job, to become a business owner?
I was lucky that this concept fell into my lap and I went with it. But always make sure you have the support from your partner. And believe in yourself!
If you’re a local #MomBoss that offers services and products aimed at new and expecting parents, be sure to fill in my online questionnaire and be featured in my weekly series, with a free listing in The Mom’s Guide Business Directory.
A career-driven mom & recovering people-pleaser, fluent in bad jokes & over-thinking. Trying to escape real-life one fantasy romance novel at a time.