25 Oct When Luck Runs Out
“You’re so lucky!”
I’m sure that we’re all guilty of saying it and without a doubt, I know that in the past, I’ve said it too, but honestly, I hate the phrase.
Lately, I’ve been ticking off a bunch of adult milestones. These are usually mundane things that don’t seem like a big deal to anyone else, but to me, they’re things that make you an adult.
– Buying continental pillows
– Painting your kitchen and being excited about it
– Buying a rug for your lounge
– Paying someone’s salary
– Taking a conference call
– Buying an office desk
– Putting sugar, coffee and tea in their respective canisters
– Having unopened chocolate (LOL! Who am I kidding, this didn’t happen!)
– Paying off debt
– Looking to buy a new car, next year
You see, by the time I got my matric results, I had already been living with my now husband for more than 2 months. We had gotten ourselves a 1 bedroom garden flat that was literally the pits, but it was ours. We did our very best to make it feel like home and a lot of what we had was the cheapest of the cheap – it was all that we could afford at the time. I am so grateful for our beginnings because each morning when I walk through to my kitchen to make a cup of coffee, I think back to that time and marvel in how far we’ve come.
In the beginning of this year, I walked away from a job that I knew and loved, to start a new career in digital marketing. My husband and I now work for the same company and my experience gave me the confidence to finally start our own business offering marketing services and websites at an affordable rate. Things took off pretty quickly, which forced us to hire two interns to assist us in getting our projects completed quicker.
The days are long – I wake up before anyone else, make my way to the kitchen, turn on the kettle while checking emails and then quickly get a start on the day. By the time my husband wakes, his work is ready and waiting for him to get started, the interns have their tasks laid out and I’m on my 3rd or 4th cup of coffee.
Throughout the day, I’m replying to clients, giving the team feedback, writing content, checking ad campaigns, voice noting, updating, editing. It’s a busy day – all while being a mom to a 4-month old and 3-year old.
By 3 pm, we start working our American jobs where I run several ad campaigns, consult on marketing strategies and write content. All of which fall into the logistics industry – an industry that I know absolutely nothing about. Actually, no, I’ve learnt a lot:
– Trucking is the backbone of America
– Trucking companies think it’s vitally important that you know that they’re Christian-based.
– I know the difference between European and American trucks – US companies take great insult in you using European trucks for their marketing and will fire you.
– Recruiting new truck drivers is one of the biggest problems in the industry.
– In December, a new policy comes into play where trucking companies have to have electronic log books installed in all of their trucks. This is a massive issue to the industry as truckers now have to abide by the laws of maximum hours worked, which will prevent accidents caused by tiredness, etc. But will delay shipments, and cut into the money truckers earn which has its own set of implications…
This means nothing to you and back in February, it meant nothing to me too. But now I can even tell you the effects that the hurricanes will have on the trucking industry. I find myself reading articles where Trump did something stupid to cause the trucking industry to be riled up and get lost in the methods that companies are using to recruit new drivers, finding myself thinking of ways that I can improve the recruitment process.
And then there’s my blog. My blog consumes the most amount of time as it is my biggest passion. Often my boss says, I wish you’d be as enthusiastic about the company blog as you are about your own. But here’s the difference; this blog – my blog – has taken 4 years of tears, wanting to give up, persevering, hustling, learning, growing, evolving. It has not been easy and what you see here, is only a quarter of what it has taken.
Yes, I have a stunning makeup collection and yes, I marvel in its greatness but I also look at it and realize the amount of work and hours it’s taken.
For every lipstick that I’m sent, there are expectations from someone and in order for me to continue doing what I’m doing, I have to meet some of those expectations. That lipstick needs to be tested, content needs to be written, photos need to be taken, then there’s SEO to consider and implement, finally, I hit publish but I need to get your eyeballs on it by sharing and talking about it. At the end of the month, there are thorough reports to be written, showing brands that I’m worth their investment. Not to mention that throughout each day, there are emails to be answered, pitches to send out, building relationships and making it all happen! I don’t just want to just deliver mediocre content, I want to deliver superior content. Content that is worthy of your time.
I work hard.
And then I hear that phrase, “you’re so lucky!” and it feels like everything that I do, is just disregarded and meaningless because it is credited to a superior force that we call luck. Luck had nothing to do with it! If only you knew a number of things that have gone wrong, that I’ve chalked down to being “bad luck.”
I’ve given up on four leaf clovers, wishing upon stars, waiting for 11:11 and looking for my pot of gold. Instead, I’m working for it. Working hard to earn those things that make me feel like an adult, working hard to build a life that I’m proud of.
The sacrifices are worth it, no doubt. But some days, I do scroll through my timeline and briefly dream of it being easier, but then I snap out of it and am reminded that if it were easier, I’d never be the person that I am, today!
Yes, this is a rant but it’s also a reminder that your words have impact so use them wisely. Instead of telling someone they’re so lucky, perhaps tell them how much you admire them or compliment one of their qualities. Luck very rarely has anything to do with it – look at the greater picture, acknowledge, encourage, support and help others grow.