05 Sep Shop Schnooky Pie’s Summer Collection
You may have seen me gushing and aahing over the latest launches from Schnooky Pie but in case you missed it, I thought I would put together a few of my favourite products from their Summer 2017 collection.
For the past few months, I have been working alongside Jaclyn, the owner from Schnooky Pie, to redesign her website, improve her SEO and am assisting with other digital marketing strategies. Doing so means that I get to see a lot of what goes into making Schnooky Pie the brand that it is, which has only fed the passion that I share towards promoting the locally-inspired baby and children’s brand.
Schnooky Pie remains the epitome of proudly South African. At first glance, you might think that like other companies, that just means the products are made in our beautiful country, but Jaclyn is fiercely passionate about her range and keeping everything local; their sourced fabrics, artwork, prints and production of the final product, everything is South African.
This is something I have come to admire about Schnooky Pie. – working on the back end means that I get to discuss different ideas and marketing strategies and while they all sound really cool, the most important thing to Jaclyn is that her brand remains 100% authentic and local. This goes even further than just her own business – she also continues to promote other up and coming local brands and wants to create a diverse community of South African grown businesses.
Last week, the first drop of the Summer Collection went live and it’s easy to see why so many of the products are selling out in record time. Not only is the summer collection inspired by fun in the sun, but it features on-trend prints, colours and designs, great quality and all at reasonable prices too.
The first launch of the season was centred around the boys. Jaclyn designed the summer collection to include pieces that could easily be mixed and matched, creating effortless trendy outfits that are practical for little busy-bodies.
Here are some of my top favourites. Don’t worry girl moms, I have seen a sneaky little peek of what’s to come and you’re in for a treat!