As part of The Mom’s Guide, I wanted to create a platform that introduces and promotes local mom-owned business who offer services and products aimed at new and expecting parents. Meet the #MomBoss is a series where I’ll be chatting to all sorts of moms who own their own businesses, to find out how they manage to juggle their many roles and share their advice for moms who are considering doing the same.
This week, we are chatting to Salma Abrahams who owns KidCoCo Clothing. KidCoCo Clothing offers good quality, practical and trendy kid’s apparel & accessories. The range caters to everyone from newborns to kids aged 5, with most of the items being unisex and boys clothing. The reason for focusing on boys clothing is because being a mother of two boys, Salma noticed that the options were always limited for boys as opposed to girls. The range aims to be comfortable, practical yet trendy and fun!
What gave you the idea to start your mom-owned business?
I have 2 sons and remembered what a challenge it was to go shopping for clothes for them. The options were always limited and I found that boys clothing was always higher priced than that of girls.
What is the greatest challenge of being a mom-owned business?
At the moment, my biggest challenge is getting my business out there and drawing attention to my products. Marketing and publicity are very expensive for a new and small business that is only just starting up, so, for now, I rely on social media and word of mouth.
How do you overcome this challenge?
I have found that collaborating with more established mommy-owned businesses, that rely on social media as an advertising tool, has assisted in getting more followers and attention to my business. However, I do need to find other ways of advertising other than relying on social media platforms.
What is your secret weapon to managing the demands of being a business owner and mom?
I have taught my children to be independent since a very young age, so they are self-sufficient in many ways. I also have an amazing husband who is very hands on and jumps in whenever he see that I am sinking.
What do you love about being a mom and business owner?
The freedom to make my own decisions relating to my business. Another big plus is that I have interacted with more people in these last few months since starting my business, than I probably would have, at any given time.
What’s the one thing that you wouldn’t change about juggling these roles?
Our after-supper chit-chat routine with my kids; it’s about an hour or so that we spend sharing the day’s happenings, and chatting about what each of us got up to. This way, I always stay in touch with what’s happening in my kid’s lives.
What are 3 things that you can’t go a day without, and that help you juggle your role as a mom and business owner?
My phone as it’s my 24-hour means of communication with my kids and the rest of the world. My cup of morning coffee because I can’t function properly without it and my eyeliner because without it I look half asleep
What’s your one piece of advice for moms who are thinking of leaving their day-job, to become a business owner?
Do proper research to see if your business will be able to sustain your current financial demands and choose to do something that you love and have a passion for, that way you will work even harder to make it a success.
If you’re a local #MomBoss that offers services and products aimed at new and expecting parents, be sure to fill in my online questionnaire and be featured in my weekly series, with a free listing in The Mom’s Guide Business Directory.